dellites.me

Rob HirschfeldNew Media = multiple audiences, simulateously

Danah Boyd‘s insights about the social impact of social media constantly astonish me.  Here recent social steganography post has interesting implications for all of us operating in the topsy-turvey mixed-up world of professional personal branding.

I was interested to think of how differently we process public information and easily ignore parts that don’t make sense to us.  Perhaps a blended word, “confuscation,”  would be an easier word to grok than steganography?

Factoring multiple reader’s perspectives into writing (or presenting) is a crucial part of my daily job.  As my team works to include cloud strategy within Dell, understanding the listener’s frame of reference is essential to communicating the message.  For me, this means framing cloud services & software into units & hardware concepts.

In many ways, I think we have a greater challenge overcoming unintended steganography then learning how to enhance it.  Perhaps as we get more deliberate at it, we’ll become better at limiting the unintended confuscation.


Barton GeorgeAster’s Big Data Architecture

As I mentioned in my last entry, the week before last I headed out to the TDWI World Conference in San Diego.  Besides talking about Dell’s new BI practice, I was there to represent our data analytics partners, Aster Data and Greenplum.  Both vendors also had booths of their own and I was able to grab some time with Jeff Zeisler, director of pre-sales engineers at Aster Data, to get an overview of their architecture.  Here’s what Jeff had to say:

Some of the ground Jeff covers:

  • Aster is a MPP (massively-parallel processing) data warehouse solution.  It runs on a cluster of commodity hardware that execute SQL queries in parallel.
  • The 3 layers to the architecture:
    • Queen tier – central location users use to submit queries. It figures out how to split up the query and send it to the next tier.
    • Worker tier – where most of the servers are located, where data is stored (locally on the servers) and where all the heavy lifting for processing occurs.  The map reduce framework is built into this tier and sits right next to the SQL execution engine.
    • Loader and exporter tier:  a separate tier of machines that can be used to load new data into the system for  bulk loading.
  • How it works: Query gets broken up across all the machines, they each execute some portion of the query and the result are brought back together at the Queen and returned to the user.
  • New cool things coming up in the next 6 months.

Extra:

Pau for now…


Mark CathcartBlades a go-go in Austin

We’ve been working on some interesting technology prototypes of our common software architecture. It forms the core of the “Maverick” virtualization solution, the orchestrator for the Dell Virtual Integrated System(VIS).[More on this in a follow-on post].

We have a far reaching outlook for the common software architecture including embedded systems. One thing I’ve been looking at is creating a top-of-rack switch, with an embedded management server. We demonstrated it to Michael Dell and the Executive Leadership Team on Monday to show them where we are with software.

The same stack and applications for the next generation Blade Chasis Management Controller (CMC). For VIS, we are building a set of “adjacency” services so that it can scale to thousands of physical servers. So it was with some interest when I saw this piece in the Austin American Statesman, our “local” paper. It covers the new $9 million supercomputer at the J.J. Pickle Research Campus of the University of Texas, to be installed next year.

The newest “Lonestar” system will be built and deployed by the Texas Advanced Computing Center; it’s expected to be operational by February 2011 and will will include 1,888 M610 PowerEdge Blade servers from Dell Inc., each with two six-core Intel X5600 Westmere processors.

Our VP of Global higher education, John Mullen, was quoted as saying “The system will be built on open-system architecture, which means it can be expanded as needed, that’s a cost-effective switch from proprietary systems of the past.”

Another coincidence for me, the entrance to the J.J. Pickles campus is right opposite the entrance to my old IBM office on Braker Lance, proving once again that old adage, as one do closes, another opens.


Ravikanth ChagantiManaging Windows Deployment Services (WDS) using PowerShell – Part 1

I just can’t believe that I have not written anything here for a month. There were several things that happened last month and I did not really have any energy left to write some content here. There were several interesting things I learned and experimented. Now that I am done with quite a few things, [...]

Barton GeorgeDell has a BI practice?!

The week before last I headed out to The Data Warehouse Institute’s  (TDWI) World Conference in San Diego.  I went out to help support our BI team who were using the event as the forum to unveil Dell’s new Business Intelligence practice.

We got a bunch of puzzled looks as people approached the Dell booth and didn’t see any hardware.  Once however they learned what we were there to announce and why, they seemed to buy it (or maybe they just said they got it because they didn’t want to lose out on a chance to win the Dell Mini we were giving away :)

BI veteran, Mike Lampa, who has been driving the go-to market effort behind the practice acted as our chief spokesperson.   Here’s the message we were delivering, straight from Mike:

Some of the ground Mike covers:

  • Internally, Dell has one of the top 5 data warehouse implementations in world and we use most of the mainstream ETL, BI and database tools that are out there in the market.
  • The Perot acquisition has given us access to a global services delivery engine and we are marrying this channel with the BI expertise we’ve developed internally.
  • We’ll provide consulting services through our verticals and deliver end to end solutions targeted at vertical markets like Education, Health Care and Financial services.
  • Our goal is to do in services what we did in hardware, be  a disruptive force and bring in higher levels of innovation.

Extra Credit Reading

Pau for now…


Barton GeorgeChattin ’bout Chatter, The new new thing from salesforce.com

A couple of weeks ago a group from salesforce.com paid a visit to Dell.  Among other things, they came to discuss their new product “Chatter” that Dell has recently launched internally and who’s virtues Michael Dell has tweeted.  Among the salesforce crew was Sean Whiteley, VP of product marketing.  I was able to get some time between meetings with Sean and learn more about Chatter.

Some of the topics Sean tackles:

  • How Chatter has done since its launch on June 22.  What type of traction they’ve seen with customers.
  • How Chatter differs from other internal social media platforms (hint: not only can you follow people; records, objects and information within your business applications have feeds as well, e.g. your notified when a presentation changes or a sales deal you’re following moves to a different stage.)
  • How the idea of Chatter came up. What role chairman Marc Benioff and his use of Facebook played.
  • Currently Chatter is tied closely to CRM but it will be tied to other apps going forward.
  • They believe that many more folks will use Chatter than usesalesforce.com.

Extra Credit reading:

Pau for now…


James DowneyCommunities of Exploration

As a consultant, I earn a living in part because clients believe that I deliver best practices, but I cringe every time I hear the phrase. It strikes me as pretentious. Rarely is there just one best way to achieve an objective. Rarely does one size fit all organizations. The phrase best practice, if taken too seriously, stands in the way of questioning, experimentation, and innovation. How can we improve upon what is already best?

I’m also suspicious of Centers of Excellence. Again, the phrase sounds pretentious, like an exclusive club. Such centers can function as bully pulpits from which anointed experts seek to impose their preferences, the so-called best practices, on the laity. How can we question or improve upon what is already excellent?

Excellence, a worthy objective, demands a journey, a process of questioning, exploration, experimentation, and learning; and it is this journey for which we ought prepare.

So as an alternative to Centers of Excellence, I propose Communities of Exploration, where employees (and partners, vendors, customers, external stakeholders) congregate around questions of common interest, try out ideas, test assumptions, explore, experiment, share failures, and learn together.

Let me know your thoughts on how a Community of Exploration might differ from a Center of Excellence. And please share your suggestions for how to create vibrant Centers of Exploration.


Susan Beebe#BlogathonATX – join us virtually!

Can’t make it to Blogathon? Follow along with us here:

LiveStream link here
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Barton GeorgeSun’s Chief Open Source Officer’s new Gig

Last but not least in my series of interviews from last month’s Cloud Summit at OSCON I present to you my conversation with Simon Phipps.  Simon, who until earlier this year was the chief Open Source officer at Sun Microsystems, recently joined the start-up ForgeRock as their chief strategy officer.  Here is what Simon says:

Some of the topics Simon tackles:

  • ForgeRock offers access management and authentication software based on open source code that was developed at Sun.
  • Since the software is open source you can download it for free at ForgeRock.
  • ForgeRock makes its money by selling subscriptions that provide various grades of SLAs.
  • Even though they are 4 mos old, they already have 20 customers including the world’s largest gambling exchange.

Extra credit reading:

Pau for now…


James DowneyTen Rules for Writing a Successful Business Book

1. Announce that globalization, new technologies, and demanding customers have fundamentally altered the world of business.

2. Quote Peter Drucker as if he agreed with your ideas. Great minds think alike.

3. Simplify all prior business ideas to caricatures. Remove all nuances and caveats. Equate Business Process Reengineering with layoffs.

4. Explain how leading companies have implicitly followed your philosophy even if they’ve never heard of it. Apple got to where it is today based on your business philosophy even if that ingrate Steve Jobs won’t admit to it.

5. Repeat the words strategy and strategic as often as possible.

6. Focus on processes. Since F.W. Taylor published Principles of Scientific Management in 1911, management gurus from the schools of TQM, Six Sigma, and BPR have exhorted executives to improve business processes. Just be sure to give your rehash of this ancient theme a fresh acronym.

7. Add the disclaimer that you won’t get anywhere without executive support. But don’t put this on the dust jacket, or those of us on the bottom of the corporate ladder might not buy the book.

8. Learn from the story of stone soup. It’s not just your main idea that matters. Success depends on a whole array of factors: culture, creativity, motivation, location, good ideas, good luck. Something is bound to work.

9. Quote Wayne Gretzky: “I skate to where the puck is going to be, not where it has been.”

10. Warn that change demands leadership. If somebody tries out your ideas and fails, the faker couldn’t lead a boy scout troop.


Rob HirschfeldAgile Jumpstart – so you want to do agile?

A friend of mine is part of a business that wants to use Agile and he was asking me how to introduce agile to a team that has never used it before.

Even before asking, he’s already well on his way because his team wants to drive it as a business process not just for development (win #1), has a committed product owner (win #2) and likes the Agile Manifesto (win #3).

My advice surprised him because it was pretty simple and did not include ANY REQUIRED MEETINGS.  Here’s what I suggested:

  1. Have the product owner create a 1 page advertisement for the product that you are working on.
  2. Create a prioritized feature list (1 to N, no ties) that covers immediate and longer term items.
  3. Meet (ok, that’s a meeting) regularly to argue about the priority list as a team. I omitted that these would be sprints or iteration – the team will figure that out itself.

That’s it.  I also strongly recommend including retrospectives but I always recommend retros and he knows that part of the team building subterfuge that is Agile.

His primary question after this was how to schedule and estimate work.  My suggestion was to use a date driven release plan because it’s easiest to estimate billing if you use a calendar – cost = time * rate.   To make that work, you must give frequent demos to the customer so they are on board with the deliverables.    That’s the “easy” way.

If you want to predict when features will complete then use “story point” estimates.  Basically, each feature is estimated on an exponential scale (1,2, 4, 8, etc).  Big scary features will get big scary estimates.  When you are closer to starting, then you can decompose the big scary estimate into smaller units.  Ideally, you can decouple the work so that parts of the larger feature get done earlier and proven in the market.  It all ties back into your ranked list.

Splitting large features into smaller component may create a very useful interweaving where high value parts of features get done quickly where “bonus” components never get done.  Of course, this will drive engineers crazy because the don’t get to add those extras that create bloatware.

Overall, the goal of Agile is to create product the sells.  Now, that’s not too hard to understand is it?


Rob HirschfeldRethinking the “private cloud” as revealed by the Magic 8 Cube

The Magic 8 Cube

This is the first part of 3 posts that look into the real future for “private clouds.”

This concept is something that was initially developed with Greg Althaus, my colleague at Dell and then further refined in discussions with by our broader team.  It grew from my frustration with the widely referenced predictions by the Gartner Group of a private cloud explosion.  Their prognostication did not ring true to me because the economics of “public cloud” are so compelling that going private seems to be like fighting your way out of a black hole.

We’ll get to the gravity well (post 3 of 3) in due time.  For now, we need to look into the all knowing magic 8 cube.

Our breakthrough was seeing cloud hosting as a 3 dimensional problem.  We realized that we could cover all the practical cloud scenarios with these 8 cases.  Showing in the picture (right).

Here are the axis:

  1. X: Hosted vs. On-site – where are the servers running?  On-site means that they are running at your facility or in a co-lo cage that is basically an extended extraterritorial boundary of your company.
  2. Y: Shared vs. Dedicated – are other people mixing with your solution?  Shared means that your bytes are secretly nuzzling up to someone else’s bytes because you’re using a multi-tenant infrastructure.
  3. Z: Managed vs. Unmanaged – do you’re Ops people (if you have any) able to access the infrastructure that runs your applications?  Unmanaged means that you’re responsible for keeping the system operating.

With 3 axis, we have a 8 point cube.

  1. MSH – a PaaS offering in which every aspect of your application is managed and controlled.  GAE or Heroku.
  2. MSO – remember when people used to buy a mainframe and them lease off-hours extra cycles back to kids like Bill Gates?  That’s pretty much what this model means.
  3. MDH – a “mini-cloud” run by a cloud provider by dedicated to just one customer.  Dr. Evil thinks this costs one milllllllllion dollars.
  4. MDO – a cloud appliance.  You install the hardware but someone else does all the management for you.
  5. USH – IaaS.  I think that Amazon EC2 is providing USH.  It may be a service, but you’ve got to do a lot of Ops work to make your application successful.
  6. USO – OpenStack or other open source cloud DYI frameworks let a hosting provider create a shared, hosted model if they have the Ops chops to run it.
  7. UDH – Co Lo.
  8. UDO – The mythical “private cloud.”  Mine, mine, all mine.

In thinking this over, we realized that cloud customers were not likely to jump randomly around this cube.  If they were using MSH then they may want to consider MDH or MSO.  It seemed unlikely that they would go directly from MSH to UDO as Mr. Bittman suggests; however, the market is clearly willing to move directly from UDO to MSH.

We had a good old-fashioned mystery on our hands… the answer will have to wait until my next post.


James DowneyOn Being Right: The Enemy of Innovation

After reading a few books on innovation, it strikes me that the demands of innovation run counter to common modes of thinking and group dynamics in ways that I did not initially realize.

It’s natural to want to be right—win the argument, own the best idea, avoid failure. So we grab an idea, make it ours, and defend it. It merges with our egos. If it wins, we win. If it loses, we lose. It is this win-lose framework that kills innovation.

Innovation takes us into the unknown. It’s new by definition. We may have ideas about how to proceed but cannot know the answers in advance. So we must proceed through hypothesis and experimentation, learning from ideas that work and those that fail. It is those ideas that fail early through experimentation that guide us to success.

When an idea gets hitched to an ego, it must be right, it must succeed, it needs no experimentation, it must go forward. And going forward, the risk of failing big increases; the chance of learning something new—about the technology, the market, the business model—decreases. Innovation suffers.

Peter Drucker in Innovation and Entrepreneurship (1985) wrote that the unexpected, both failures and successes, and incongruities between reality and assumptions are key sources of innovations, but also represent hard-to-acknowledge mistakes.

In The Innovator’s Dilemma (1997), Clayton M. Christensen wrote:

…in many instances, the information required to make large and decisive investments in the face of disruptive technology simply does not exist. It needs to be created through fast, inexpensive, and flexible forays into the market and the product. The risk is very high that any particular idea about the product attributes or market applications of a disruptive technology may not prove to be viable. Failure and iterative learning are, therefore, intrinsic to the search for success with a disruptive technology.

Ironically, Christensen writes, companies find this failure difficult to tolerate precisely because of their tradition of success with current technologies.

Writing of the design philosophy of IDEO, Tom Kelley in The Art of Innovation (2001) notes that “good companies embrace a culture of mini-failures” and adhere to the credo “fail often to succeed sooner.”

Stefan H. Thomke in Experimentation Matters: Unlocking the Potential of New Technologies for Innovation (2003) argues that experimentation is fundamental to the innovation process, but that in many organizations “a relentless organizational focus on success makes true experimentation all too rare.”

So innovation demands prying assumptions loose from our egos, freeing them from politics, and putting them to the test. Now that’s not easy.


Rob HirschfeldJuxtaposition: Dave McCrory joins Dell Cloud Team & Quest acquires Surgient

Rarely in my life have I seen true juxtaposition as in the last few weeks.  Mearly hours after my long time friend and cloud conspirator, Dave McCrory, joined our team at Dell; the company that we founded, Surgient, was aquired by Quest software.  Neither of us had been there for years and had been looking for ways to work together again.  Apparently the cosmos required that we could not join forces while our first effort together was still standing.

Cloud Walker

Our cloud team at Dell is full of people who like to both dream and do.  Now that we added Dave, I am expecting BIGGER things.  We’re actively planning coordinated blogging about some of the issues and inspirations that are driving our plans.   Those topics include Dev-Ops, PaaSvsIaaS, and the real “private” cloud.

Dave, welcome back to the party!

Here’s what Dave posted:

A lot has occurred since my last blog post. I am continuing the development of my technology and working in the Cloud, however I have chosen to do this with a great team at Dell. I was approached a while back about this opportunity and as I dug deeper and saw the potential I began to buy in. Finally after meeting the great team of experts involved behind the scenes I decided to join them.
I have worked with some of the team members before including Rob Hirschfeld. Rob and I founded both ProTier (note that PODS ran on VMware’s ESX) and co-founded Surgient together (interestingly Surgient announced its acquisition by Quest Software last week). Rob and I have created a great deal of IP (Intellectual Property) in the past together, including the First Patent around Cloud Computing (This was filed as a Provisional Patent in 2001 and a Full Patent in 2002). Our time at Dell should produce some new and great work in the Applied Architectures and Intellectual Property sides.


Mark CathcartDell’s Virtual Integrated System

Open, Capable, Affordable - Dell VIS

Open, Capable, Affordable - Dell VIS

It’s always interesting travel, you learn so many new things. And so it was today, we arrived in Bangalore yesterday to bring two of the sprint teams in our “Maverick” design and teams up to speed.

In an overview of the “product” and it’s packaging, we briefly discussed naming. I was under the impression that we’d not started publicly discussing Dell’s Virtual Intergrated System (VIS), well I was wrong as one of the team pointed out.

Turns out a Dell.com web site already has overview descriptions of three of the core VIS offerings, VIS Integration Suite; VIS Delivery Center; and VIS Deploy infrastructure. You can read the descriptions here.

Essentially, Maverick is a services oriented infrastructure (SOI), built from modular services, pluggable components, transports and protocols that will allow us to build various product implementations and solutions from a common management architecture. It’s an exciting departure from traditional monolithic systems management products, or the typically un-integrated products which use different consoles, different terms for the same things, and to get the best use out of them require complex and often long services projects, or for you to change your business to match their management.


Mark CathcartHow do you find features available in WSMAN ?

Chris Poblete has published the 2nd in his series on how to use WSMAN with our PowerEdge 11g servers, it can be found on Dell Techcenter, here.

In the 2nd post, Chris shows how to use openweman CLI tool in Linux to enumerate through the profile registration classes (CIM_RegisteredProfile) to find out what features are available. His 1st post, and introduction, can be found here.


Rob HirschfeldAlert the villagers, it’s Frankencloud!

I’m growing more and more concerned about the preponderance of Frankencloud offerings that I see being foisted into the market place (no, my employer, Dell, is not guiltless).  Frankenclouds are “cloud solutions” that are created by using duct tape, twine, wishful marketing brochures, and at least 4 marginally cloud enabled products.

The official Frankencloud recipe goes like this:

  • Take 1 product that includes server virtualization (substitutions to VMware at your own risk)
  • Take 1 product that does storage virtualization (substitutions to SAN at your own risk)
  • Take 1 product that does network virtualization (substitutions to VLANs at your own risk)
  • Take 1 product that does IT orchestration (your guess is as good as any)
  • Take 1 product that does IT monitoring
  • Take 1 product that does Virtualization monitoring
  • Recommended: an unlimited Pizza budget for your IT Ops team

Combine the ingredients at high voltage in a climate conditioned environment.  Stir in a seriously large amounts of consulting services, training, and Red Bull.  At the end of this process, you will have your very own Frankencloud!

Frankenclouds are notoriously difficult to maintain because each part has its own version life cycle.  More critically, they also lack a brain.

Unfortunately, there are few alternatives to the Frankencloud today.  I think that the alternatives will rewrite the rules that Ops uses to create clouds.  Here are the rules that I think help drive a wooden stake through the heart of the Frankencloud (yeah, I mixed monsters):

  • not assume that server virtualization == cloud. 
  • simple, simple and simpler than that
  • focus on applications (need to write more about DevOps)
  • start with networking, not computation
  • assume that software containers are replaced, not upgraded

What do you think we can do to defeat Frankenclouds?


Susan BeebeNielsen Mobile Media Stats – we spend 41.6% of our time on email. nice visual breakdown #infographic

world-shaker:    As smartphone and mobile web usage continues to soar, users are spending more and more time on social networks like Facebook () and Twitter (). But how is the mobile web impacting the oldest form of Internet () communication, e-mail?  For desktop Internet users, e-mail may be playing second-fiddle to the likes of Facebook and social games like FarmVille, but on mobile devices, e-mail is still number one.  In fact, new research from The Nielsen Company suggests that e-mail represents 41.6% of mobile Internet time for users in the United States.  How Mobile is Affecting the Way We E-mail

world-shaker:

As smartphone and mobile web usage continues to soar, users are spending more and more time on social networks like Facebook (Facebook) and Twitter (Twitter). But how is the mobile web impacting the oldest form of Internet (Internet) communication, e-mail?

For desktop Internet users, e-mail may be playing second-fiddle to the likes of Facebook and social games like FarmVille, but on mobile devices, e-mail is still number one.
 
In fact, new research from The Nielsen Company suggests that e-mail represents 41.6% of mobile Internet time for users in the United States.

How Mobile is Affecting the Way We E-mail

Posted via email from Susan Beebe’s posterous

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James DowneyThe Top 50 Bloggers on Cloud Computing

Jeremy Geelan, President of Cloud Expo, just listed this blog in his list of The Top 50 Bloggers on Cloud Computing. Thanks to my readers for contributing to this achievement. Check out the list to find other interesting blogs.


James DowneyThe Business Value of Taxonomy

Sitting around a conference table, listening to folks from different departments discuss a business process, it often strikes me how important a role words play. So apparently simple, yet so rich and deep, words frame our thoughts in ways more subtle than we realize. The use of the same word for different concepts or different words for the same concept can keep a group of intelligent people speaking in circles for hours.

The business value of taxonomy is the opportunity to get out from running in circles, overcome ambiguity, communicate effectively, break down barriers between silos, and empower us to work together and get things done—to collaborate and to execute.

A taxonomy is a controlled vocabulary, usually hierarchical, generally used to tag unstructured content in a document management system such as SharePoint. A taxonomy should include the key concepts that describe the domains of knowledge within an organization. It takes effort to build and maintain a taxonomy, which represents a significant cost. But it is that effort—the conversations, debates, and pragmatic compromises—that creates the learning and the value.

The most practical value of taxonomy, and the easiest to quantify, derives from its application to search, which is made more efficient when documents have been tagged with well-managed metadata. It has been estimated that knowledge workers spend thirty to forty percent of their time searching for information, find it less than half the time, and that ninety percent of time spent creating content is actually expended on recreating content that already exists but cannot be found. (See Darin L. Stewart’s Building Enterprise Taxonomies for details.) In addition to this obvious cost in time, there are the incalculable costs of bad decisions made because information cannot be found when needed.

In addition, taxonomy has value to such diverse areas as risk management and innovation, helping organizations discover threats and opportunities by structuring information in ways that make sense of what would otherwise remain amorphous and hidden.


Dell OEM SolutionsWhen worlds collide – is an IT shop a factory?

In mathematics, there are certain types of problems that are considered impossible to solve in a reasonable amount of time.  These problems are more common than you think and can appear deceptively simple.  For example, what the shortest distance between 85,900 particular cities?  That question took 136 CPU years.  These difficult problems are called NP-hard.  

When researchers attempt to solve problems, they need to determine if the problems are actually solvable, or if they are NP-hard.  Researchers know a new problem is NP-hard if they can transform the problem in question into an existing NP-hard problem.

So why did I bring this up?  I think a similar transformation might be possible between the IT infrastructure and industrial automation domains, but not in the way you might expect.

Industrial automation is about . . . automation

Recently I sat down with the guys at Automation.com to discuss trends they were seeing.  They pointed out that factories are starting to do extremely refined resource allocation to focus on the bottom line.  An example is a facility that balances (every few seconds) the cost of power and materials against the production plan to dynamically utilize resources in the most efficient manner possible.  The kicker?  Factories are doing this now using off-the-shelf software.

The IT transformation

When I heard about this incredible automation going on, it immediately sounded like an opportunity for the IT crowd.  As systems continue to migrate towards serviced based billing, costs will likely become more dynamic.  Let’s take the cloud as an example.

During peak hours:

-          your IaaS vendor may start charging a premium for disk writes

-          your PaaS vendor may start charging a premium for database access

-          your SaaS vendors may start charging a premium for throughput.

As an architect, you need to start thinking about all of these variable costs in your system design.  And you thought the cloud was going to simplify things!  So, how are you supposed to manage this incredible complexity?  Are you going to develop this expertise in house?

What would the pragmatic programmer do?

Reuse, reuse, reuse.  There is an unexplored opportunity to leverage the process automation knowledge and methodologies that exist right now.  It’s not just resource optimization – these guys also have lots of experience with real-time systems.  As we move to a dynamic world, reaction speed will become a critical part of any architecture and much harder to control as you inherit the performance of your weakest link.

I’m looking forward to further discussion with the IA community around the application of process control IP to the IT realm.  My hunch is that there are some killer applications just around the corner for the cloud vendors.

Am I nuts?  Time will tell.

Follow me on twitter @joshneland


Dell OEM SolutionsWill PCs continue to replace PLC or DCS industrial automation products?

I spotted this interesting commentary from Dan Herbert at ControlGlobal.com about using Industrial PCs instead of PLC or DCS solutions in industrial automation.  Dan puts together a reasonable take that highlights why using a hardened PC can save you lots of work and allow you to focus on the juicy stuff on your next project.

From the article:

Given this technology, there’s no longer any technical reason why a PLC or a DCS should be more reliable than an industrial PC. In fact, modern industrial PCs often use the same processors and embedded operating systems as their PLC or DCS counterparts.

Industrial PCs also offer many advantages in terms of cost and performance. High-end performance isn’t an issue when comparing PCs to DCSs, but cost and scalability are, particularly for smaller-scale applications.

“One cost-effective, but powerful controller can perform PLC functions for processes, run the HMI, perform high-speed data collection, and communicate to upper level computing systems,” explains Corey McAtee, product manager at Beckhoff Automation.

Advantages cited include

-          Suitable for harsh environments

-          Ability to support advanced and sophisticated features like HMI and remote access

-          Avoiding the cost of DCS in smaller deployments

-          Designed for longevity

-          Multi-core processors

-          Running multiple specialized OSes on the same box through virtualization

-          Avoiding the need for additional hardware when using a PLC

I have to admit, it’s getting pretty foggy out there for people who claim they need to make specialized computers when they don’t have extreme power or form-factor constraints.

Follow Josh on twitter @joshneland


Rob HirschfeldSTAY CLOUDY, my friends

Dos Clouduis

This was created by Dave McCrory and was too awesome not to share.  Of course, it’s ripped from Dos Equis.  Thanks for the inspiration!


Dell OEM SolutionsDell’s imaginative custom shop

This week I was wandering through the OEM engineering labs and stumbled onto one of our mechanical engineers, Tom Holt, who was putting away a sample of one of his latest custom bezel projects. Like a proud new father, Tom showed off his work and discussed with me the process it takes for an OEM customer to develop their own custom bezels for Dell’s PowerEdge servers.

Clearly Tom and his co-engineers can do amazing stuff for our customers. I cannot wait to see what they come up with in the near future.

If you are interested in learning more about how to customize a Dell server for your solutions, please contact us to learn more.


Dell OEM SolutionsA Story About Remote Management

What happens when your software goes crazy?  Does your customer see it?  Do their customers see it?

To illustrate the importance of monitoring and management, I’m going to use a story.  This story is entirely fictional, but many aspects of it are entirely real for anyone who has a couple of product launches under their belt.

You choose the best and lose the rest

No one likes it when their products break, so architects typically design some fail safes into their systems.  These mechanisms monitor problems, and help in the diagnostic process.  If they are really good, the architect might even design the system repair itself when possible.

Then features start getting cut, because inevitably, your company only has so many development resources . . .  In this process, most companies end up forgoing manageability for a few pieces of shiny functionality, like a better splash screen, or more sophisticated SFDC integration.

So, your architect designed your product with a maniacal focus on the most important features.  Your team delivered on target with a few expected hiccups.  You’ve exceeded sales forecasts.  The future is bright.

A quality issue strikes

Just when you were planning your first project post-mortem, the support crew gets a call.  A unit in the field stopped working, and a customer is on the phone.  Your support staff and engineering teams huddle around a speaker phone, troubleshooting the issue remotely, trying to guide the non-technical customer through the process.

After a week has passed, you have made a plane trip to the defective unit and figured out it was a fan in the system that failed, and then the system ended up overheating.  You’ve had three more customer calls, but haven’t diagnosed them yet.

Your mind starts racing . . .

-          Will more units fail?

-          If so, when?

-          How will I know when they fail?

-          Do I need to wait for each customer to call me with a failed unit?

-          If I do a replacement campaign, how will I track which units have been fixed?

-          Maybe I have multiple issues?

Is there a better way?

Yes.

At this point, it would be nice if there was a way to interrogate the products in the field and take an inventory of their components.  It would be even better if the systems could notify your support crew each time a fan failed – and you could call your customer proactively.  You could even dispatch a replacement part anytime the thermals in the system began to increase – in anticipation of a fan failure.

Luckily, your supplier anticipated this event and built remote management of the hardware right into the box.  After discussing the issue with your supplier, you find out they supplied standards based interfaces to allow every piece of functionality you needed to get control of your products after they were installed at your customers’ facilities.

To top it off, your supplier even provided a management console that allowed you to do all of this right away from your home base.

After the product is launched, it keeps living

The best part about this story, is that because your supplier laid the foundation, you can continue to extend your products capabilities well after product launch.  These capabilities can continue to complement your current support pains and minimize customer downtime.

The moral of the story

If your supplier isn’t as kind as the one in this story, you need to take matters into your own hands.  Implementing the basic capabilities of monitoring, diagnostics and repair into your system can set the stage for delayed development.  In turn, that development can adjust as your product’s weaknesses become more apparent to you, and before they become apparent to your customers.

The 2nd moral of the story

Make sure your supplier isn’t already fixing your problems before you invest your precious resources in duplicating them!

You can follow Josh Neland on twitter @joshneland


Dell OEM SolutionsMaking plans for the future

Three months ago my colleague, Josh Neland, brought to our attention a looming cost increase in RAM prices. At that time all of our customers were also being directly informed about this pending risk to prices so they could make arrangements to handle the change. Now we are seeing more references in the press to the risks to solution costs.

Hopefully every buyer out there was aware of this and has taken actions to prepare for the inevitable impact on cost. Planning is critical to getting through this and being prepared will make life easier for everyone in your organization.

Let me know how you are preparing. I’d love to know what works best.


Dell OEM SolutionsNext Gen I/O from NextIO

I got the pleasure of visiting a new OEM customer last week when Corbin Moore and I delivered a cutting edge PCIe chassis from our DCS Lab to their lab for qualification. Corbin Moore, Business Development Manager for the Dell OEM Group, did most of the hard labor while I got to act as the cameraman. Fortunately, both the DCS labs and the NextIO labs were here in Austin and the drive in the hot, muggy 108 degree weather was relatively short.

NextIO creates and sells virtualized IO capabilities where storage and GPGPU performance is critical in HPCC and other performance cloud environments. Bob Shaw, application engineer for NextIO, shared the basic idea behind how they are using the new Dell DCS C410x PCIe chassis in the solutions they are developing and marketing.

This is a classic example of why I love my job. I get to visit some of the most technically advanced thinkers in the computing industry and learn about what the future holds for technology.


Barton GeorgeChief Scientist at BT: “In nature there are no SLAs”

J.P. Rangaswamy is British Telecom’s chief scientist and a very interesting fellow.  At the Cloud Summit at OSCON last month he delivered a talk on the future of the cloud.  I was quite intrigued so I grabbed him during the break to learn a bit more about a few of the concepts he presented.

Some of the topics that J.P. tackles:

  • Many of the best utilities we’ve built: Internet, Web, wireless environment etc are built on fundamentally frail best-effort infrastructures.
  • In order to gain predictability you sacrifice a lot of the original value eg. QWERTY
  • He’s not against SLAs, J.P.’s against the throwing away of value under the guise of false beliefs in SLAs.
  • What is the key area in the cloud that needs to be shored up? Interoperability.  Security is overplayed, just look at the development of the Web.
  • Need to concentrate on federation as a mind set — the ability to create services that are daisy chaining select pieces from a variety of each, vs integrated vertical stacks.
  • He’s worried about SLAs because the things people are doing to stop SLAs from being light weight are actually things that prevent interoperability.

Pau for now…


Susan BeebeThe top countries on Facebook [chart] /by Royal Pingdom #yam #fb

Top countries on Facebook

Since we don’t have actual user numbers and demographics from Facebook itself (only Facebook has those), we looked at per-country traffic estimates to Facebook.com. The result is quite interesting. (We used data from Google Ad Planner, which provides traffic stats for a large number of sites.)

Top 10 countries on Facebook

These were the top 10, but there are of course a lot of countries that have a ton of Facebook users. To continue the list, the countries ranking 11-20 are:

Malaysia (12 million), Spain (12 million), the Philippines (10 million), Australia (9.1 million), Argentina (8.2 million), Taiwan (8.2 million), Colombia (7.5 million), Brazil (6.2 million), Chile (6.2 million), Thailand (6.2 million).

Estimated monthly visitors to Facebook.com shown in parenthesis.

Posted via email from Susan Beebe’s posterous

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Barton GeorgeOpenStack insights and code

I’m now at the mid-point of the videos I shot at OSCON Cloud Summit a few weeks ago.  Today’s feature is Brett Piatt from the OpenStack ecosystem development team who has been working on the project since it kicked off nine months ago.  Brett’s particular area of focus is the partners who have joined and are participating in the effort.  I got some of Brett’s time after the cloud summit ended and this is what he had to say:

Some of the topics Brett tackles:

  • Over 20 companies participating from hardware makers to software vendors who help you manage or operate OpenStack, e.g. Cloud kick and Rightscale as well as other service providers (who are actually Rackspace competitors.)
  • The Rackspace API and coupling it with feature releases.
  • The projects near term goal which is to get it in production beyond Rackspace and NASA.
  • What code is available now – OpenStack object storage (aka Swift) which powers Rackspace’s cloud files.
  • The Nova code = Rackspace cloud sw + NASA’s Nebula cloud = Cloud and VM orchestration system management package.  It’s mostly written in Python, some C & C++ as well as a dash of Erlang.  It also has built-in ipad, iphone apps, android apps and web control panel — something for the whole family!

Still to come in my OSCON video series:

  • J.P. Rangaswami, Chief Scientist at BT — Nature doesn’t require SLAs
  • Simon Phipps about his new company ForgeRock

Pau for now…


James DowneyThe Water Crisis: When Ignorance is Bliss

I attended the SDForum’s Green and Clean Evening Series last week on the topic of water. The experts agreed that we face a crisis: there is not enough water for all of the uses we have for it, and a great many people in the world suffer from a lack of safe drinking water. Water is mismanaged. Its pricing does not reflect the cost of providing it. Not only is water mismanaged, but so too is the tremendous amount of energy that it takes to move water around. And we cannot manage water well without data on its usage and costs. But there are a lot of political pressures to sustain the data void. For those with the ability to use water as they so please at a cost well below its value, ignorance is bliss. To learn more, check out my article summarizing the event. Also, take a look at the web site www.imagineh2o.org, an organization promoting more environmentally friendly approaches to water.

Check out DJ Cline’s photos of the event.


James DowneyTaxonomy Everywhere

I’ve been reading a couple of good books on taxonomy: Darin L. Stewart’s Building Enterprise Taxonomies and Patrick Lambe’s Organising Knowledge: Taxonomies, Knowledge and Organisational Effectiveness. Stewart’s book is a good introduction. Lambe’s delves deeply into the topic and has interesting discussions on how taxonomy relates to other fields such as knowledge management and information architecture.

When I work on SharePoint projects, clients express a direct interest in taxonomy because the topic has become part of the literature on SharePoint, especially related to governance. But actually, taxonomy is everywhere in enterprise software though rarely discussed as such. In addition to the obvious areas of search, document management, and knowledge management, taxonomies appear in CRM, ERP, Enterprise Project Management, Business Process Management, and business intelligence. In data warehouses, the dimensions represent taxonomies.

Distinct applications need their distinct taxonomies, and both Stewart and Lambe warn against too much structure, too much consistency, but in some cases there may be common ground that can be discovered by looking at taxonomy at an enterprise level, and efficiencies that can be gained by establishing a common language where possible.

To dig more deeply into taxonomy, follow Patrick Lambe’s blog an interesting blog at http://www.greenchameleon.com/.


Matt DomschDell at LinuxCon Boston

For the second year in a row, Dell engineers will be on hand at the Linux Foundation’s LinuxCon conference in Boston next week.  While I don’t get to fly a helicopter in the Penguin Bowl this year, we’ll have plenty of face time with the engineers and enthusiasts on hand.

On Wednesday at 10:30am, I’ll be presenting on Network Device Naming, which simplifies this:

PowerEdge R610 with 8 Ethernet ports

by letting the system administrator use better names for their network ports than “eth0”.   Can you guess which is eth0 in that picture?  (Hint: it might be green, it might be red, it might be orange and it may change from time to time.)

Shyam Iyer  follows me at 11:30am, presenting “Storage Provisioning with iSCSI for Virtualized Environments”, which describes the work he has been doing with the Open-iSCSI and libvirt teams to simplify iSCSI storage use by virtual machines, to take advantage of all the great hardware acceleration our EqualLogic arrays provide.

On Thursday at 2pm, I return to the stage in a panel moderated by Matt Asay, COO of Canonical, titled “What’s Next for Linux”, alongside James Bottomley of Novell, David Recordon of Facebook, and Ravi Simhambhatla of Virgin America.   I’m especially interested to be on this panel, as my cohorts are pushing the limits of computing, often with Dell’s help, and simultaneously Dell is active in the new worlds they’re creating.

See you in Boston next week!

Barton GeorgePowerEdge C410x — Whiteboard topology

In the last of my GPGPU/PowerEdge C410x trilogy I offer up a whiteboard session with the system’s architect, Joe Sekel.

Some of the topics Joe walks through:

  • How does having remote GPGPUs connected via cable back to a server compare in performance to having the GPGPUs embedded in the server?
  • The topology of the PCI express  x16 (16 lanes per link) plumbing: from the chipset in the host sever through to the GPGPU.
  • The data transfer bandwidth that x16 Gen 2 gives you. 

Extra-credit reading:

Pau for now…


Barton GeorgeDeep dive tour(s) of the PowerEdge C410x

In my last entry I talked about the wild and wacky world of GPGPUs and provided an overview of the PowerEdge C410x expansion chassis that we announced today. For those of you who want to go deeper and see how to set up and install this 3U wonder you’ll want to take a look at the three videos below.

  1. Card installation: How to install/replace a NVIDIA Tesla M1060 GPU card in the PowerEdge C410x taco.
  2. Setting up the system: How to set up the PowerEdge C410x PCIe expansion chassis in a rack, power it up and pull out cards.  Also addresses port numbering.
  3. BMC card mapping: How to map the PCIe cards in the PowerEdge C410x via the BMC web interface.  Also covered are how to monitor power usage, fans and more.

Happy viewing!  (BTW, the C410x’s code name was “titanium” so when you hear Chris refer to it as that don’t be thrown)

Extra-credit reading:

Pau for now…


Barton GeorgeSay hello to my little friend — packing up to 16 GPGPUs

While the name GPGPU, which stands for General-purpose computing on graphics processing units, doesn’t flow lyrically off the tongue, it’s an extremely powerful concept. 

What’s the big idea?

The idea behind this sexy five letter acronym is to take a graphical process unit (GPU) and expand its use beyond graphics.  Through the “simple” addition of programmable stages and higher precision arithmetic to the rendering pipelines, the GPU is able to tackle general computing and off load it from the CPU. 

So what does this mean and/or why should you care?  Well the connection of GPGPUs to servers bring about ginormous increases in performance helping to make HPC and scaled-out deployments wicked fast.  This works particularly well when you’re talking about modeling, simulation, imaging, signal processing, gaming etc.  Not only can the addition of GPGPUs boost these processes by one or two orders of magnitude but it does so much more cost effectively than by simply adding servers.

What is Dell’s DCS group offering up?

The Data Center Solutions (DCS) team have an Oil & Gas customer that is always looking to push the envelope when it comes to getting the most out of GPGPU’s in order to deliver seismic mapping results faster.  One of the best ways to do this is by increasing the GPU to server ratio.  In the market today, there are a variety of servers that have 1-2 internal GPUs and there is a PCIe expansion chassis that has 4 GPUs.

What we announced today is the  PowerEdge C410x PCIe expansion chassis, the first PCIe expansion chassis to connect 1-8 servers to 1-16 GPUs.  This chassis enables massive parallel calculations separate from the server, adding up to 16.48 teraflops of computational power to a datacenter. 

But enough of my typing, see for yourself in the overview/walk-thru below starring DCS’s very own Joe Sekel, the architect behind the C410x.

Extra-credit reading

Pau for now…


Matt DomschInterview with Jared Smith, new Fedora Project Leader

I thought this was a well-done interview by Henry Kingman of Linux.com, welcoming new Fedora Project Leader Jared Smith.

I’ve been fortunate to serve on the Fedora Project Board since 2006, and to have the opportunity to work with several FPLs (Max and Paul directly, and their predecessors Michael, Christian, and Greg in various capacities), and I look forward to working with Jared even more now.  He brings a wealth of experience, talent, and enthusiasm that’s contagious.

I’m also quite pleased with the way the transitions between FPLs have been handled.  Both Max and Paul knew for themselves when they were ready for new challenges – not that they were “burned out” (e.g. CATB lesson #5), or that they were no longer being effective, but realized that they could apply their talents towards Fedora in new ways, while opening new opportunities for another talented and respected contributor.  That’s a big part of building a healthy community.

Dell OEM SolutionsLeveraging your supplier’s strengths . . . one customer’s story

Last week our quality team helped speed up an OEM customer’s FDA requalification cycle.  How?  By opening up and sharing our extensive shock and vibe test data with a customer who was duplicating the testing in their own facilities.

The customer — let’s call them “MediDevice ”– has based its product on Dell’s OptiPlex XE platform.  Like many customers in the medical device market, MediDevice needed months to retest their product when a single component changed because of strict FDA guidelines.

MediDevice could have kept running their tests without asking if Dell had already run them, because they want to assume we just pump out boxes.  Instead, they engaged Dell at a deeper level and pushed on us with a real business problem.  The customer couldn’t change the FDA process, but they could change how much work MediDevice had to do after they received hardware from Dell.

Because their sales team (lead by George Frazier) listened and asked our product quality team what they could do to help, MediDevice found out that Dell was already running a good portion of their FDA required testing and certification as part of our everyday process.

The lesson – if you treat Dell or any other supplier like a box vendor, you will get a box and nothing more.  If you treat them like a partner and talk through your big issues, you might receive much more than you ask for.  In this case, MediDevice saved a month of testing on each new product revision just because they asked for it.

So go ahead and ask . . . what has your supplier done for you today?


Mark CathcartLink love: 5 Lessons from the cloud

My peer, Andy Rhodes, Director of Datacenter Solutions gave this presentation as a keynote at hostingcon here in Austin on Tuesday. Thanks to Barton George for the original link and summary.


Ravikanth ChagantiWMI Query Language (WQL) – Data Queries: SELECT, FROM, and WHERE

Here are the links to all articles in this series of posts on WQL. 1. WMI query language – An introduction 2. WMI query language – Keywords and Operators 3. WMI query language – Data Queries: SELECT, FROM, and WHERE (This post)                   In this part of the series on WQL, we will look at what are data queries and how some [...]

Dave McCroryLanding at Dell

A lot has occurred since my last blog post. I am continuing the development of my technology and working in the Cloud, however I have chosen to do this with a great team at Dell. I was approached a while back about this opportunity and as I dug deeper and saw the potential I began to buy in. Finally after meeting the great team of experts involved behind the scenes I decided to join them.
I have worked with some of the team members before including Rob Hirschfeld. Rob and I founded both ProTier (note that PODS ran on VMware’s ESX) and co-founded Surgient together (interestingly Surgient announced its acquisition by Quest Software last week). Rob and I have created a great deal of IP (Intellectual Property) in the past together, including the First Patent around Cloud Computing (This was filed as a Provisional Patent in 2001 and a Full Patent in 2002). Our time at Dell should produce some new and great work in the Applied Architectures and Intellectual Property sides.

Update: Special thanks to Alessandro for the mention on Virtualization.info



Filed under: Uncategorized Tagged: Cloud, Dell, Patent, ProTier, Quest, Rob Hirschfeld, Surgient

Barton George5 lessons from the Cloud about Efficient Environments

The week before last our team decided to divide and conquer to cover two simultaneous events.  Half of us headed to Portland, Oregon for  OSCON and the other half stayed here in Austin to participate in hostingcon.

The Hostingcon keynote

Among those participating in hostingcon was my boss Andy Rhodes who gave the keynote on Tuesday.  Here’s are the slides Andy delivered:

(If the presentation doesn’t appear above, click here to view it.)

The idea of the keynote was to share with hosters the five major lessons we have learned over the last several years working with a unique set of customers operating at hyperscale.  Those five lessons are:

  1. TCO models are not one size fits all.  Build a unique model that represents your specific environment and make sure that you get every dollar of cost in there.  Additionally, make sure that your model is flexible enough to accommodate new info and market changes.
  2. Don’t let the status quo hold you back.  Not adapting soon enough and delays in rolling out solutions can cost you dearly.
  3. The most expensive server/storage node is the one that isn’t used (sits idle for 6-12 weeks) or the one you don’t have when you need it most.
  4. Don’t let Bad Code dictate your hardware architecture.
  5. Don’t waste time on “Cloud Washing.”  Talk to your customers about real pain points and how to solve them.

The WHIR’s take

The WHIR did a good write up of the keynote, here is the concluding paragraph:

So, it seems that cloud best practices will help companies reduce their physical infrastructure, which seems to be a bit counter-intuitive, given that Rhodes is representing a hardware provider. But it makes sense. Given the never-ending list of projects for IT staff, and as they drive down costs, their business will grow, and they’ll be able to increase their IT spend for innovative efforts. “What we’re hoping to do is let you do more with less.”

Extra-credit reading:

Pau for now…


James DowneyAn Agile Approach to Continuous Process Improvement

Processes drive business success, define the brand, and determine the bottom line. The innovative organization embraces ongoing change, recognizing that no single process improvement project will fix a process for all time. Rather, an organization must continuously improve its processes to meet competitive challenges. This whitepaper outlines a pragmatic, agile approach to continuous process improvement: start simple and build incrementally. To learn more, read my free whitepaper.


Mark CathcartMore jobs news

We are making great progress on filling out the teams, and my 2nd pilot technology program started with a bang last week, building an embedded processor stack based on ServiceMix; my 3rd pilot, to test some key technologies like AMQP and Cassandra is taking shape. However, we need to backfill some of the work I’ve been doing, and for the consultants we’ve had on staff.

Amongst the vacancies we have open is “Senior SOA Architect – Enterprise Systems Management-1003LEFS“. Also a “Senior Software Engineer, Systems Management- 10069ZNS

A good place to get a list of Dell jobs in Round Rock is here on the cnn.com website. If you are interested in working with some of our recent acquisitions out on the west coast, including Scalent(Dell AIM) or Kace, check out this link.


Dell OEM SolutionsTelecommunications – Too important to fail

My father was a cold war veteran. He worked for the U.S. government during the innovative period of the 1970s and 1980s when telecommunications first moved from mechanical to electronic switches and then made the tremendous leap from analog to digital. His involvement in the development of these technologies was reflected in his conversations at home with me and my brothers. Though I was too immature at the time to really appreciate his long and technical stories, I later realized what an amazing period that was for technology and risk taking. I now look up to my dad with as much respect and hero-worship any kid can have.

Dial-tone is essential

One of the core aspects of telecommunications I really took to heart was the absolute reliance any nation has on its ability to effectively communicate. This was the Cold War, after all. There were already multiple communication technologies available but the plain, old telephone wire was the absolute most critical and last line of hope should the unthinkable happen. So, the brilliant engineers at Bell Labs, working with the government and the sole telecommunications provider of the time, AT&T, developed the best technologies they could to ensure that the almost-magically important dial-tone was ever present. It would keep the nation alive and informed through any possible risk; be it storms, floods, earthquakes, or the omnipresent fear of nuclear winter. No matter what happens, there will always be a dial-tone.

Network Equipment-Building System
(certification levels)

Level 1:
  • Minimum environmental compatibility
  • Applications: Prototype equipment, equipment used for non-vital services
Level 2:
  • Assures limited equipment operability in controlled or normal environment
  • Applications: equipment used in data centers or failure-tolerant services
Level 3:
  • Assures maximum equipment operability
  • Applications: critical network equipment (e.g. switches, transport products, power systems)

 

Those genius technology thought leaders invented a strident specification called NEBS, which stands for Network Equipment Building System. They came up with three levels of the specification, Level-1 through Level-3, each adding more involved and increasingly-strict reliability, performance, and ruggedness requirements.

The NEBS specification proved to be very effective at ensuring the highest uptime for communications services. Even though more common communications and computing hardware now provides higher reliability, resilience, and redundancies, many communications companies still rely on the higher uptime promised by gear meeting NEBS requirements.

Cold war tech lives on

Today many communications service providers have moved most of their gear to more affordable, highly redundant commercial off the shelf systems (COTS). They still have deployments which require higher uptime assurances. In locations such as Central Offices which are scattered throughout urban areas to get the communications gear close to the end points where users plug in their devices, uptime features like DC power (to run directly from batteries), greater resilience to vibration (earthquakes), humidity, smoke and fire, etc. is still a common necessity.

The overall relative demand for NEBS gear has been shrinking since the end of the Cold War as the popularity of internet communications and cellular telephone use has expanded. But that reduction isn’t proof of the need completely disappearing.

What hath thou wrought?

I am curious to see how broad the demand for NEBS communications gear becomes.

What do you need from a NEBS solution? How important is long life when it comes to NEBS requirements? What are the levels of change management and locked down configurations gear?


Ravikanth ChagantiWMI Query Language (WQL) – Keywords and Operators

Here are the links to all articles in this series of posts on WQL. 1. WMI query language – An introduction 2. WMI query language – Keywords and Operators (this post) In this post, we will look at the a brief description of WQL keywords and opeartors and see a classification of the keywords based on where (query types) [...]

Barton GeorgeCustomer reviews our 4-servers-in-one, the C6100

Outbrain is a company that provides content recommendation solutions for blogs and publishers.  Among their customers are such venerable names as USA today, Chicago Tribune, Slate and VentureBeat.

Data Center number three

The company recently decided to set-up a third data center and went out looking for what type of kit they wanted to outfit it with.  Much to our joy they decided on the Dell PowerEdge C6100.  Although they are currently waiting on delivery of the systems, Outbrain operations engineer Nathan Milford, has been playing with a demo unit for several weeks.

Earlier this week Nathan posted his initial thoughts, along with pictures and diagrams, on the C6100.  The post is appropriately entitled: Some Notes on Dell’s C6100 Multi-Node Server Chassis

In his post Nathan talks about:

  • Who else they looked at and why they went with Dell
  • The basic layout of the C6100
  • The “unscientific” testing, research and math he did on power draw on an individual node.
  • How intends to deal with some of quirks and infrastructure changes the C6100s will cause.

My favorite quote from the post is:

SuperMicro, SGI, HP all have similar devices, but the thing they don’t have is DCS, which is more or less independent of Dell and can be agile like a smaller vendor, but with Dell’s backing and resources.

You’ll want to check back on Nathan’s blog as he plans to add to his notes after the servers are installed.

Extra-credit reading:

Pau for now…


Dell OEM SolutionsElectronic Product OEMs Seeing the Real Value of Full Service Partners in Uncertain Times

by Josh Kivenko, OEM Global Marketing Manager

Staring at an “unusually uncertain” economic outlook in the US and deep spending cuts and write-downs in the Euro area (although industrial production data appears to be moving the in right direction) one would expect OEMs to show some short term price-driven thinking to how they are approaching their supplier relationships.

A recent survey by Riverwood solutions of senior OEM ops and supply chain professionals shows the opposite: only 14% of respondents (down 30% Y/Y) are looking at product cost as a top concern in measuring their electronics equipment partner and conversely, nearly 50% of respondents are willing to pay more for higher quality (up ~12% Y/Y).

While the aforementioned article focused more on supplier responsibility and its impacts to Chinese ODMs, I came away with a slightly different perspective on the data. The results confirmed what we’ve been hearing from our customers this past year: that value is important and that they are looking to gain a competitive edge by rationalizing cost across their operations. In other words, it does not begin and end with a procurement decision. Instead, OEMs are in search of PARTNERS that can help them control total cost and improve execution throughout their value chain

Case in point, we recently announced an agreement to supply Siemens Healthcare with a long life workstation to power their ACUSON SC2000™ volume imaging ultrasound system. What may sound as simple as a product decision was really a strategic one for this customer that was looking to streamline engineering, services and support functions by recognizing eventual downstream costs related to recertification and service strategy.

I also witnessed this first-hand with customers in Japan last week. I was in a meeting with at well known global electronics company looking for alternatives beyond their traditional contract manufacturing relationships. The customer was reviewing their next-gen design alternatives for a high-volume retail device, with an eye towards entry into the booming (yet completely foreign to them) Chinese market next year. They were grappling with the challenges related to their traditional custom design-oriented approach as well as the need to be more flexible in their operations and services model. We discussed how sensible trade-offs can be made by building x86 off-the-shelf technology into their design thereby adding a supply partner that can: help to them go-to-market fast, improve quality, enhance their support model and more easily extend their reach into new markets… all while maintaining their product brand and maximizing end-user experience.

In all, it looks like good news ahead for IT suppliers that offer a value chain orientation to meeting OEM customer need. Looking forward to seeing the full report from Riverwood soon.


Mark CathcartAn old man and money

I was just sent a link to this ConnectedPlanet article by Susana Schwartz, and given my background in mainframes and x86 asked what I thought of the central premise. The analogy that came to mind almost immediately was too good not share.

The question the article was addressing was “will the IBM zEnterprise make mainframes sexy again?” My analogy, Hugh Hefner! Do you think Hugh Hefner is sexy? He has all the money, is a great revenue generator has some good products, but mostly while they do the same stuff they’ve always done, are looking a bit long in the tooth. What’s interesting is what surrounds Hugh. Same with zEnterprise, only there are much better ways to get that smart technology.

After a few miss-starts with a google search for “old man and young girls” – that will have set off some alarm bells in Dell IT, I set Google safesearch to strict and search for “old man with young women” and here we have it, my analogy for the IBM zEnterprise.

Image courtesy and copyright of the sun.co.uk

Image courtesy and copyright of the sun.co.uk

Do you want Hugh Hefner in the middle? He’s worth loads of money…

Any similarity between Hugh Hefner and an IBM mainframe is entirely coincidental, after all we all know mainframes are older and come from New York. Hugh is from Chicago.

Feel free to use the analogy to argue either way… just be careful to keep the discussion work safe. I’ve still got that J3000 spoof press release somewhere as well.


James DowneyVirtual Security

Kelly Robertson, CEO of 9Proof Americas, spoke on virtual security last night at VMware in Palo Alto during the monthly meeting of the SDForum Cloud Services SIG. He explained a few special security issues that should be considered when using virtualization technology. An issue that struck me, which I had not much thought about previously, was what Robertson called an ephemeral virtual sprawl, which refers to the many virtual machines that get fired up and down and that do not quite fit into the traditional approaches and lines of authority for maintaining security in IT departments. For more detials, see my article summarizing the event.

And check out DJ Cline’s photos of the event: http://www.djcline.com/2010/07/29/july-27-2010-sdf-cloud-virtual-security/.


James DowneyEscape the Buy-Build Dilemma with xRM

xRM stands for eXtensible Relationship Management, and it amounts to a powerful platform for enabling agility. It means an escape from the buy-build dilemma that has long bogged down IT departments. It means you can satisfy business requirements at the speed the business expects. To learn more, download my free whitepaper.


Barton GeorgeUbuntu, the Cloud and the Future — Neil Levine

After the cloud summit last week at OSCON, I sat down with Neil Levine of Canonical to see what was in store for Ubuntu cloud-wise (Canonical is a partner of ours in our cloud ISV program).  Neil is the VP of Canonical’s corporate services division which handles their cloud and server products.

Here’s what Neil had to say:

Some of the topics Neil tackles:

  • The next Ubuntu release “Maverick Meerkat” and its geek-a-licious launch date: 10.10.10.
  • Look for Maverick to make Eucalyptus even easier to deploy and use.
  • Data processing and data analytics is one of the key use cases in the cloud and Canonical is looking to move up the stack and provide deep integration for other apps like Hadoop and NoSQL.
  • What are some of the areas of focus for next year’s two releases i.e. 11.04 and 11.10.
  • Project ensemble: what it is and what its goals are.

Extra-credit reading

Pau for now…


Rob HirschfeldAustin Cloud User Group, Tuesday 7/27 6pm

Many thanks to Bill Jacaruso @ Pervasive.com (DataCloud2) for keeping the cloud camp fever burning.  Sadly, I can’t make it on Tuesday.

Here’s what Bill said:cloud networking

We were so encouraged by the participation in CloudCamp Austin here at our office a couple of weeks ago that we’re kicking off an Austin Cloud User Group!  CloudCamp showed us that there’s a smart, engaged, passionate community of cloud technologists in Austin and we’d like to give folks a chance to get together F2F on a regular basis to swap ideas, showcase innovative cloud initiatives, and build connections. 

Here’s the proposed agenda for a kickoff session on Tuesday, July 27:

Agenda

  • 6:00 – 6:20 : Meet and greet with pizza and soft drinks
  • 6:20 – 6:40 :  Round-the-room – introduce yourself, what you’re doing and plan to do on the cloud
  • 6:40 – 7:20 : Organizational discussion – how often to meet?  When?  What format?

Interested?  Register at http://austincloudusergroup.eventbrite.com/

http://groups.google.com/group/austin-cug


Footnotes